Do you want visitors to literally walk into your campaign? With the Cardboard arch, you create a striking starting point for promotions, product launches, tastings, open days and trade shows. This Promotional gate combines high visibility with a smart, lightweight cardboard construction. You can set up the arch quickly, move it easily and make full use of a large print surface for your brand story.

The Cardboard arch consists of three separate parts: two upright columns and one top beam. This makes the construction logical, stable and practical to use. In addition, each part can have its own design. That makes this Display arch a 360° communication tool that continues to stand out, even in busy environments.

Why choose a Cardboard arch?

An entrance feature works: people become curious, slow down and look. The Cardboard arch is designed to achieve exactly that effect, without requiring a complicated setup or heavy materials. In many situations, this Ellipse arch is a smart choice because it is quick to deploy and has a major impact on the overall experience of your promotional area.

• High attention value: an arch marks your zone and draws attention and foot traffic.
• Plenty of communication space: three panels, three opportunities to persuade.
• Quick setup: ideal for changing promotions and pop up activations.
• Lightweight and easy to move: practical for shop floors, foyers, entrances or exhibition stands.
• Full colour printing: your brand identity remains recognisable everywhere.

Dimensions and construction

This version is perfect for anyone who wants to create a clear passage with a strong visual appearance. The standard dimensions are:

• Upright: 650 × 2300 mm (2×)
• Top beam: 500 × 2460 mm
• Total height: 2365 mm

The proportions create a generous passage and a strong visual framing effect. As a result, your activation area immediately feels like a destination. Especially in busy retail aisles or exhibition walkways, the Cardboard arch helps define your presentation space and attract visitors inside.

A Promotional gate that strengthens your message

The strength of this Promotional gate lies in the fact that you can use it as a mini campaign in its own right. Think of a new product introduction, a temporary offer or a seasonal promotion. Because the arch is made up of separate columns, you can play smartly with content.

Storytelling in three parts

Use the first upright for recognition, such as your logo or hero visual. Use the second upright for arguments, such as USPs, ingredients or applications. Use the top beam for action driven messaging like “Taste here”, “Scan & win” or “Now available”. In this way, the Cardboard arch makes your message logical and easy to scan.

Perfect for activation and sampling

With sampling or demonstrations, you want people to know exactly where to go. A Display arch above the activation area acts as a clear beacon. Place the Cardboard arch at the entrance of your shop in shop, tasting table or promotional island, and you increase visitor flow without needing extra explanation.

Photo moment and brand experience

An arch naturally invites people to take photos, especially when the design is eye catching. This means your Ellipse arch can also contribute to social content, event experience and brand recall.

Sustainable choice, professional appearance

Cardboard is not only practical, but also a conscious choice for many brands that want to make their campaign setup more sustainable. The Cardboard arch is fully cardboard based and therefore easy to recycle. This allows you to combine a professional appearance with a material choice that suits current retail and event standards.

Do you want to keep everything within one visual style together with other cardboard presentation tools? Then combine this arch with matching ellipse columns.

Where can you use the Cardboard arch?

The strength of the Cardboard arch lies in its versatility. Some common applications are:

• Shop floor promotions, including product introductions, seasonal campaigns, buy one get one deals and tastings
• Trade shows and events, such as the entrance to your stand or demonstration area
• Open days and activations, such as routing, check in points and brand zones
• Retail campaigns, including shop in shop visibility and route guidance towards a shelf

For more presentation solutions for events, you can also visit our trade shows and events page.

Supplying your artwork smoothly

For a sleek final result, proper file preparation is important. Preferably work with the layout file, or template, and follow the artwork instructions. In practical terms, submit your design as two files: one with cut lines and markings visible, and one without. This allows production to process your printwork optimally and ensures that your design looks exactly as intended.

Do you have specific wishes, such as a customised layout, extra advice about sightlines or a unique application? Feel free to request a quote or contact us.

Tips to get more out of your cardboard arch

• Place your most important message at eye level on the uprights.
• Use contrast: large headlines, a calm background and one clear call to action on the top beam.
• Think about walking direction: make both uprights readable from the most common approach.
• Let your brand return in the details: icons, colour blocks and repetition of key words.

With the Cardboard arch, you can quickly build a recognisable entrance to your campaign. This Promotional arch is lightweight, fast to deploy and quite literally gives your brand a stage that visitors want to walk through.