Custom cardboard exhibition stand for NTP

What makes a visitor pause, look back and actually step into the booth? For NTP, the difference was a stand that feels professional, clear and sustainable all at once. For the Infra Relatiedagen in Hardenberg, we therefore delivered a fully custom exhibition setup, with cardboard exhibition furniture and displays that together form one strong, cohesive presence on the show floor.

The design was all about recognition and flow. Visitors needed to instantly understand what was on display, where to find information and where to easily start a conversation. That’s why the stand was built around clear zones and multiple touchpoints, with striking shapes and bold prints that support the brand story and make the stand perform in the busy aisles.

Custom exhibition setup for Infra Relatiedagen

For this project, we provided the complete booth setup and custom exhibition furniture as one total concept. Routing, presentation and brand experience were aligned, with a logical layout, visible signposting and displays placed along the visitor route. Everything was designed for fast setup, sturdy constructions and a representative look throughout the show days.

About NTP and why they chose Shop Direct

NTP is a regional contractor, working every day on creating a future-ready living environment. From consultancy to execution, the company is committed to roads, soil, water and energy. For their participation in Infra Relatiedagen 2026, they wanted exhibition materials that feel innovative while maintaining a professional look and feel. Sustainability needed to be visible, without immediately “feeling like cardboard.” The idea was that you first notice quality and design, and only up close discover that the stand is built from recycled cardboard materials.

During their search, they found Holbox Shop Direct online. What won them over was the combination of customisation options, proactive thinking and an approach that aligned well with their sustainable vision. According to NTP, the result matched exactly what they had in mind. “Thanks to your products, our exhibition stand had a unique look. Combined with our ideas, this became a strong and cohesive concept.”

They also experienced the contact and coordination as very pleasant, with quick turnarounds whenever something needed adjusting. “Communication and alignment were smooth. Just like NTP, Holbox thinks in solutions.”

A stand that’s right in look, routing and experience

A custom cardboard exhibition stand is strongest when everything forms one unified whole. That’s why we chose clear zones, logical routing and a few strong eye-catchers. This creates calm on the stand, while still offering plenty to see and discover.

1. Cardboard meeting box
   The cardboard meeting box creates a quiet space for conversations on the stand. At the same time, it offers a large branded surface in the corporate style, making the stand instantly recognisable.

2. Cardboard wayfinder
   The cardboard wayfinder gives visitors quick clarity. It supports the routing and makes it instantly clear where they need to go.

3. Re-board tree with stackable cubes
   The re-board tree immediately draws attention through its shape and height, serving as a real eye-catcher on the stand. The stackable cubes add extra space for highlights and storytelling.

4. Cardboard floor displays
   The cardboard floor displays place information and calls-to-action along the visitor route. Ideal for brochures, giveaways or product communication—fully aligned with the rest of the exhibition setup.

5. 2 Second Ellipse
   The 2 Second Ellipse is a fast attention-grabber you can set up in no time. Perfect as an extra brand statement in your booth, for a message, promotion or logo, and easy to move when you want to fine-tune your stand layout on the show floor.

Photography: Sara van Wijgerden

Want a custom exhibition stand too?

Looking for an exhibition setup or exhibition furniture that stands out, is quick to build and still looks premium? With cardboard displays, cardboard floor displays and bespoke Re-board solutions, we create a sustainable stand that fits your brand and exhibition goals.