Published on: 06/11/2026
Cardboard eye catchers for Kroon Oil
With life size cardboard product packaging, Kroon Oil attracted plenty of attention on the trade show floor. The well known yellow cans were transformed into striking blow ups that perfectly matched the new label line, the brand identity and the complete exhibition stand. Large in size, lightweight and practical to use.
How do you make visitors on a busy trade show floor stop, look and start a conversation? For Kroon Oil, the power was in recognisability. For their exhibition stand, we developed large cardboard blow ups of the well known Kroon Oil cans as real eye catchers that are instantly recognisable from a distance.
Life size product packaging made from cardboard
For Kroon Oil, the project was all about enlarging their own product packaging. The recognisable cans were fully custom made in cardboard, complete with the distinctive shape, handle, cap and print.
The blow ups were placed prominently in and above the exhibition stand. This made the new label line stand out immediately among all the other stands. Visitors could see the product, the brand and the professional appearance of Kroon Oil at a glance.
Why did Kroon Oil choose Shop Direct?
For their exhibition stand, the recognisable Kroon Oil cans were translated into large cardboard presentation models. Complete with the distinctive shape, handle, cap and print. This meant the products were not only displayed, but became a real part of the overall stand experience.
“The Holbox Shop Direct products have ensured that in recent years we have always been noticed in a positive way with attractive display materials. They are often also a talking point at trade shows.”
Thanks to the large format, recognisable colours and strong product labels, the cardboard cans stood out from a distance. Visitors immediately saw which brand it was and which products were central to the presentation. On a busy trade show floor, this created extra visibility and a natural starting point for conversations.
Custom work that stands out and remains practical
For this project, cost, logistical convenience, flexibility and scalability were important criteria. Cardboard was the perfect fit. The material makes it possible to create large shapes, while the displays remain lightweight and efficient to transport.
The solution also offered advantages behind the scenes. The displays were delivered flat and could be assembled on site. This makes them ideal for trade shows and events where transport, storage space and quick assembly are important. In this way, Kroon Oil combined a striking presentation with practical ease of use.
Collaboration with Holbox Shop Direct
Kroon Oil found Holbox Shop Direct online while searching for large blow ups to announce their new label line. The initial choice was made because of the manageable prices for a first try out, but during the project, the collaboration proved to be the decisive factor.
Want to present your product on a larger scale too?
Do you want your product to stand out at a trade show, event or in a showroom? With cardboard product enlargements, exhibition displays and custom presentation materials, we make your brand visible in a way that stands out and remains practical.
From the first idea to the finished cardboard object, we think along about shape, construction, print and ease of use. This creates a presentation that fits your brand, your product and your goal.
This is how we’re here for you
Whether you have a creative idea or a concrete plan, we are ready to make it happen. From concept to cardboard, we guide you every step of the way. Your project, our care.
Design by our folding masters
Extensive testing of the display models
In-house display production
Assembly and filling of the displays
The Strength of Re-Board Cardboard
Strong, lightweight, and endlessly versatile.
From eye-catching displays to highly original promotional items – this cardboard works with you. Not a standard solution, but custom-made designs that stand out thanks to the use of Re-board cardboard.
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