Regional products in the spotlight with a cardboard John Deere tractor
Published on: 18/08/2025
PLUS Montfort values local engagement and promoting regional products. When the supermarket sought a creative and fitting way to give these products more visibility in-store, Shop Direct was quickly brought on board. The challenge: how to present regional products in a way that grabs attention and reinforces their story?
From concept to eyecatcher
Together with the Shop Direct team, we developed a concept that would highlight the local character and rural roots of the region. The result: a custom-made cardboard John Deere tractor – a powerful symbol of agriculture and a playful, eye-catching display that immediately stands out in-store.
Tailored in every detail
The tractor was designed completely custom by our in-house studio. Every detail was carefully crafted to resemble the real model – but entirely made from lightweight, sturdy, and fully recyclable cardboard. This material makes the display not only sustainable, but also easy to set up and reposition.
Sustainable & effective
This cardboard tractor is a great example of how creative custom displays and sustainability can go hand in hand. No PVC or aluminum frames – just maximum impact. And when the promotion is over? The display can be simply recycled with paper waste.
At a glance:
Creative custom design that perfectly matches the theme of regional products
Sustainable solution, made entirely from recyclable cardboard
Striking eyecatcher that reinforces the store’s local identity
This collaboration with PLUS Montfort is a perfect showcase of what’s possible with cardboard. Got a creative idea or looking for a sustainable display? We’re happy to help!