Published on: 03/18/2026
Custom Cardboard Showroom Display for Hamulight
For the introduction of a new 12V garden lighting range, Hamulight was looking for a custom showroom display for dealer showrooms. The goal was a compact and professional solution that presents products clearly and can easily be used in different showroom setups. This led to the creation of a cardboard showroom display that combines presentation, ease of use and sustainability, with a structure that leaves room for each dealer’s own interpretation.
A compact solution for dealer showrooms
In dealer showrooms, presentation space is often limited. That is why it was important for this display to remain compact while still immediately providing a clear and well-organised presentation of the new garden lighting range. By combining a fixed base with components that can be arranged as desired, the result is a showroom display that creates clarity while fitting well within the available space.
This is especially important when introducing a new product line, where products not only need to be visible, but also have to be presented in a way that immediately conveys confidence and clarity. It makes it easier to draw attention to the different products within the new range in a logical way.
Display requirements as a starting point
The starting points for this display were clear: compact, modular and visually appealing. In addition, the solution had to be sustainable and easy to apply within different showroom layouts. That is exactly why cardboard was such a logical choice for this showroom presentation.
The base of the showroom display always remains the same, while separate components such as brochure holders and platforms can be added and moved around flexibly. This allows every dealer to tailor the presentation to their own assortment, the available space and the preferred showroom layout.
“From the very first contact, there was active input on a solution that was not only functional, but also matched Hamulight’s brand image and the wishes of our dealers.”
A display that supports the launch
With the final showroom display, Hamulight now has a solution that presents the new garden lighting range in a clear and polished way. Products are given a distinct place, allowing the range as a whole to stand out more strongly in the showroom. At the same time, there is still room to place specific emphasis in the presentation, depending on what a dealer wants to highlight.
This not only helps increase the visibility of the individual products, but also supports a consistent presentation around the introduction of the new lighting range. The result is a display concept that is recognisable at its core, while remaining flexible in practice.
“Thanks to this showroom display, both we and our dealers can present our products clearly and professionally.”
A pleasant process with a clear end result
Besides the final result, the process itself also played an important role. The collaboration came about from a preference to work with local partners, where short communication lines and clear communication were experienced as a major advantage. This resulted in an efficient process in which the wishes for presentation, ease of use, and appearance could be aligned well.
About Hamulight
Hamulight is a specialist in outdoor lighting for verandas, patio covers, and gardens. The company mainly focuses on the business market and supplies plug-and-play lighting systems for a wide range of outdoor projects. Its main focus is on paving specialists, landscapers, and companies that install verandas and patio covers.
Would you also like to have a custom showroom display made?
Would you like a showroom display that stands out, is quick to assemble, and still has a premium look? With our cardboard solutions and custom Re-board applications, we create sustainable showroom displays that perfectly match your brand and campaign.
This is how we’re here for you
Whether you have a creative idea or a concrete plan, we are ready to make it happen. From concept to cardboard, we guide you every step of the way. Your project, our care.
Design by our folding masters
Extensive testing of the display models
In-house display production
Assembly and filling of the displays
The Strength of Re-Board Cardboard
Strong, lightweight, and endlessly versatile.
From eye-catching displays to highly original promotional items – this cardboard works with you. Not a standard solution, but custom-made designs that stand out thanks to the use of Re-board cardboard.
Customer Service
Discover how our store displays can help you achieve your goals. Call us at +31 (0)475 - 569599 or email shopdirect@holboxdisplay.com
Our service
As part of the Holbox Group, we have over 40 years of experience in the field of cardboard. Find out how we can assist you.
Frequently Asked Questions
Do you have a question about our products, delivery, sustainability, or services? We may already have an answer for you. Check out our frequently asked questions.