Holiday specials that make a big impression

A festive campaign can afford to go a little over the top

During the festive season, many brands rely on familiar seasonal elements. But if you really want to stand out, the shape itself can become part of the story.

A strong campaign doesn’t have to stop at the graphics on the outside. The contours, dimensions and complete construction can all contribute to the festive concept. This turns a Saint Nicholas display or Christmas display into an extension of your campaign rather than simply a place to present products.

A truck, boat, house, chimney, Christmas tree or complete winter world. Sometimes compact, sometimes several metres wide and sometimes even large enough to step inside. One campaign may call for an impressive showstopper, while for another one unexpected shape is enough to make shoppers turn their heads.

These are exactly the kinds of specials we love to create. Not a standard model with different graphics, but a display developed around the campaign from the very first idea. That is why we don’t start by asking which model fits, but which shape tells the story of your campaign best.

A custom display doesn’t have to be several metres wide

An eye-catching festive concept can also fit within the dimensions of a standard floor display. Give the display the contours of a chimney, boat, Christmas tree or winter shop and the campaign instantly gains much more character, without requiring lots of additional retail space.

With these kinds of special holiday displays, the difference is often in the details. A distinctive header, shaped side panels or a clever combination of product compartments and decorative elements can be enough to turn a familiar presentation into something surprising.

The design still needs to remain practical. The display must be easy to transport, assemble and fill, while keeping the products clearly visible and accessible. The result is a floor display that is easy to use, yet looks anything but standard.