Cardboard exhibition stand for EuroShop 2026

Every strong project starts with a good idea

For the EuroShop stand, that meant first thinking carefully about its appearance, layout, and overall experience. How do you make sure a stand not only stands out, but also feels logical and welcoming? And how do you translate an anniversary theme into a presentation that feels contemporary, powerful, and inspiring?

These questions came together in the initial sketch phase. We searched for the right lines, shapes, and layouts to present the Holbox story in the best possible way. That is exactly where the foundation was created for everything that followed.

After the first sketches and developments, the design gradually took more shape. In the various visualisations, the concept became more concrete and it became clear how appearance, routing, and presentation would come together as one cohesive whole.

How the design became reality

After the sketches and visualisations, we first created a white test model. This helped us assess the design spatially and immediately gave us a better feel for the construction, proportions, layout, and build-up of the stand. From there, the concept could be further refined and developed.

Next, the design was translated into production through the various parts of the stand. Construction, print, and finishing came together in this phase, ensuring everything was well prepared for assembly on site. In this way, the project grew from a fully developed concept into a stand ready for the exhibition floor.

During the build-up at the exhibition venue, everything fell into place. Individual elements grew into one complete whole, and only then do you truly see how a design comes to life. What had previously existed on paper, in visuals, or as separate parts became a stand with presence, cohesion, and impact.

The final result at EuroShop

At EuroShop, the result was a custom-made cardboard exhibition stand that showed exactly what we wanted to convey. A stand with a strong appearance, smart details, and a complete visual concept that invited visitors to look further. Not as a collection of separate elements, but as one coherent design in which creativity, presentation, and cardboard came together.

With “50 years of innovation, powered by Dutch design”, the stand gained extra meaning. It was not only a striking presentation on the exhibition floor, but also a powerful moment within our anniversary year. A great example of how design, innovation, and cardboard come together in a sustainable exhibition stand.

The stand as a complete concept

Although the windmill attracted a great deal of attention, it was of course not the only part of the stand. Around it, we developed a complete concept with different elements that together told the story of Holbox.

There were interactive displays, such as stand-in figures, our swipe & match panel, and the history of Holbox on the inside of the windmill. In addition, the Re-board trees, benches, and other exhibition furniture were also part of the overall concept. They were not only functional, but also reinforced the look and atmosphere of the stand.

By carefully aligning all these elements, we created an exhibition stand that continued to surprise visitors and allowed them to discover something new in multiple places.

Whether you have a creative idea or a concrete plan, we are ready to make it happen. From concept to cardboard, we guide you every step of the way. Your project, our care.