Published on: 05/13/2026
The Display Success of 24 ICE
Some brands are recognisable before you even have the product in your hand. Not because the same message is displayed everywhere, but because the presentation feels right: exactly in the places where shoppers look, walk and make decisions. For 24 ICE, it is all about that kind of recognition. Their Frozen cocktails call for a fast, clear shopping experience: you see it, you understand it and you take it with you.
When the shape already tells the story
The most striking appearance in the 24 ICE world remains the cardboard cargo bike. Before you even read a word, the shape already says something: on the go, convenience, take-away. And that fits Frozen cocktails perfectly.
A cardboard cargo bike does something many standard displays cannot: it does not feel like “a rack with products”, but like a small retail object with character. This creates stopping power without having to shout louder with print.
What matters here is balance. A cardboard cargo bike should mainly invite, not dominate. The shape attracts attention, while the product presentation makes the choice easy. The “box” is not just decorative; it is a logical place to pick up the product.
And because there is plenty of visible surface all around, 24 ICE can consistently incorporate its brand style without the display becoming too busy.
During the period in which 24 ICE was developing their POS materials, they quickly found their way to Shop Direct.
"After several test cases, it became clear that Shop Direct was the best fit for us as a partner," says 24 ICE founder Nick van Kampen. The collaboration has grown into a long-term partnership. At the time of writing, they are working on a new display for the Greek market. What does Shop Direct particularly excel at, according to Nick?
"Keeping their promises. That allows us to focus on other projects within the company. Especially in these times, when raw materials aren't always a given, it's reassuring that Shop Direct sticks to the promised delivery times and quantities. Over time, you come to understand each other's needs and expectations. Thanks to the smooth and fast communication, the collaboration keeps getting more efficient."
Ellipse column: quick to set up, instantly visible
In addition to a cardboard cargo bike, an Ellipse column is also ideal when you want to communicate quickly and clearly on the shop floor. This type of column is part of the 2 Second Display series: thanks to its clever construction, you can set it up quickly, without complicated instructions.
What the 24 ICE examples clearly show is where an ellipse column excels: a large, eye-catching full-colour print surface, with room for a clear headline (“Frozen cocktails”) and a strong product visual. This makes the column perfect for making a promotional area, entrance zone or aisle extra recognisable.
An additional advantage: an ellipse column can be printed on both sides. This means you can have the same design continue all around, or use two different visuals, for example two flavours or two messages. This is useful in places where people pass by from different directions. And for locations where extra stability is required, you can choose a plastic base.
A few more 24 ICE displays
In addition to the larger eye-catchers, there are also other 24 Ice displays that you encounter in exactly the right places in a retail environment.
A counter display is a good example. At the checkout, people are already standing still for a moment. That makes a compact presentation work perfectly: the product is within easy reach, neatly organised and immediately recognisable as 24 ICE.
The Hang-In display, on the other hand, is found at promotional spots in the aisle. This type of display attracts attention because it is larger and hard to miss. Useful when 24 ICE needs extra visibility and when you want to show several variants at the same time.
And then there is the dispenser. It is ideal for individual items or samples. Everything stays neatly in place and customers can easily take one item. It is a simple way to create just a little extra interaction, without needing much space.
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