Published on: 10/15/2026
A cardboard steamboat filled with treats for Heerschap Groep
Sinterklaas starts on the shop floor. For Heerschap Groep, we created a cardboard steamboat that gives Bakkerij Heerschap’s products a festive place in-store. With its distinctive boat shape, black and gold print and flags above the range, the display instantly creates a festive Sinterklaas atmosphere.
A steamboat filled with treats
From speculaas biscuits to other Sinterklaas treats, the entire range comes together on board. The cardboard structure creates a steamboat around the product display. Its rounded bow, chimney and flags form a recognisable design that stands out even from a distance.
Inside the boat, there is plenty of space to present the products clearly and attractively. Shoppers can browse the range and easily pick up their favourite treats. This brings festive design and practical functionality together in one display.
Fully in keeping with the Bakkerij Heerschap brand
The steamboat is instantly recognisable as both a Sinterklaas display and a Bakkerij Heerschap presentation. The black base, gold accents and illustrations complement the packaging displayed on board. The logo and the message ‘met liefde gebakken’ complete the presentation.
This gives the Sinterklaas range its own distinctive place in-store, with cardboard POS materials fully tailored to the brand and the season.
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