Published on: 02/17/2024
Cardboard Ferris wheel display for Toy Story 4
For the launch of Toy Story 4, an eye-catching Ferris wheel display was developed to bring the magic of the film to the shop floor. The result was an impressive 2.5-metre-high presentation, made from sustainable corrugated cardboard and fitted with LED lighting. A real eye-catcher that not only made the products visible, but truly made them part of the experience.
A display that instantly stands out
For Toy Story 4, a display was needed that would do more than simply present products. The cardboard Ferris wheel immediately attracted attention on the shop floor and perfectly matched the playful and recognisable look of the film. Its striking shape and large size created a presentation that stood out instantly to both young and old.
Product presentation with added experience
The products were placed in the gondolas of the Ferris wheel, instantly giving the presentation a playful character. Thanks to the movement, LED lighting and impressive size, the display did more than showcase products, it also added real experience to the campaign. This made the entire setup a genuine eye-catcher on the shop floor.
Why this display concept works so well
For this campaign, a presentation was needed that would immediately stand out, fit perfectly with the world of Toy Story 4 and at the same time be practical for use on the shop floor. The cardboard Ferris wheel combined scale, creativity and brand experience in one striking concept.
“With the Ferris wheel, we created not only a product presentation, but a true experience that instantly captured attention on the shop floor.”
Extra experience with a photo booth
Alongside the Ferris wheel, a photo booth was also used in the shape of toy packaging. Children could pose inside it as their favourite character, adding an extra playful element to the campaign. This made the presentation not only visually strong, but also interactive. Additions like these often make a campaign even more eye-catching and create extra engagement.
Produced sustainably
The Ferris wheel display was made from corrugated cardboard and digitally printed. This case shows that an eye-catching presentation can go hand in hand with a conscious choice of materials. Cardboard is lightweight, versatile and offers plenty of freedom in shape, size and print. That makes it highly suitable for temporary campaigns and custom solutions with a strong visual impact.
A striking case for retail and activation
This project clearly shows how a cardboard display can be much more than just a presentation tool. Thanks to the creative design, large scale and interactive elements, the result was a solution that enhances products while also adding extra brand experience on the shop floor. That is exactly what makes this type of custom work so interesting for campaigns, launches and activations.
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Design by our folding masters
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From eye-catching displays to highly original promotional items – this cardboard works with you. Not a standard solution, but custom-made designs that stand out thanks to the use of Re-board cardboard.
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