Learning and Development as a Gift – Holbox Shop Direct Helps Servicecentrum MER with a Striking Launch

How do you make an internal launch so striking that no one can miss it?
For Servicecentrum MER, Holbox Shop Direct developed a creative and eye-catching display solution that literally drew attention. With large, colorful gift boxes, we supported the launch of their new Online Academy, designed to promote a culture of learning and development across four municipalities.

The challenge: standing out and connecting people

Servicecentrum MER, with over 320 employees, carries out tasks for four municipal organizations, supporting around 950 employees in total.
With the launch of a new Online Academy, the organization wanted to inspire employees to keep learning and growing.

But how do you spark curiosity across four different organizations even before revealing what’s coming? That’s where Holbox Shop Direct came in.

“We wanted to get people talking ahead of the launch,” explains the communications advisor from Servicecentrum MER.
“Every employee needed to know that something exciting was about to happen — and it worked!”

The solution: a gift concept that stood out

Under the working title “Learning and Development is a Gift”, we placed a large wrapped gift in each organization as a teaser. The challenge: it had to be eye-catching, spark curiosity, and symbolize collaboration between the four organizations.

Holbox Shop Direct designed and produced the large display boxes entirely to measure. Thanks to a visually strong design, vibrant colors, and playful styling, the gifts immediately drew attention in every office space.

“The gift was visualized exactly as we intended, and Holbox realized it perfectly. The collaboration was very pleasant — both sales and product design thought along with us, and everything was delivered right on schedule,” says Servicecentrum MER.

From teaser to launch

The gifts were placed three weeks before the official launch. Meanwhile, an online teaser campaign via the intranet further fueled curiosity.
Colleagues speculated eagerly:

What could be inside? Who will pop out?

Some couldn’t resist taking a peek and discovered the stacking cubes that were later distributed across departments during the launch — a colorful reference to learning and growth.

On September 1st, the gifts were finally opened and the Online Academy was officially launched. The result: excitement, lively conversations, and a flying start for a new, organization-wide learning culture.

Custom-Made Impact

At Holbox Shop Direct, we believe that attracting attention starts with creativity.
For Servicecentrum MER, we combined standout design with practical execution — sturdy construction, vibrant printing, and a playful concept that perfectly matched the campaign’s message.

This collaboration shows what’s possible with custom-made packaging and promotional displays, not only in retail, but also within organizations. By blending strong visual storytelling with smart execution, we helped make Servicecentrum MER’s story truly visible.

Looking for a standout display solution?

Whether it’s an internal campaign, a product launch, or an attention-grabbing in-store display — Holbox Shop Direct is your creative partner for impactful, sustainable, and effective display solutions that move people.