Published on: 07/02/2026
From floor to counter: one brand story in multiple places
In cosmetics, in-store presentation is about more than simply putting products on display. It is about recognition, inspiration and creating natural moments where shoppers can discover a brand. By using different formats alongside one another strategically, a brand remains visible in multiple places without every display needing to look the same. Each display has its own role within the store.
These CeraVe displays show how different presentations can reinforce one another. Large floor displays provide visibility and create space for a complete product range or campaign. Compact counter displays, on the other hand, draw extra attention at smaller touchpoints, such as at the checkout, counter or within an existing shelf presentation.
The floor display as an eye-catcher
A floor display creates room for a complete brand world. Think of a campaign, a new product, a seasonal launch or a specific skincare routine.
With CeraVe, you can see how product information, branding and different product groups come together in one presentation. The display attracts attention from a distance and then helps shoppers quickly see which products suit their needs.
For cosmetics brands, this is valuable because a floor display does more than present products; it also provides context. It explains what a range is designed for and makes it easier to understand a routine or category.
The counter display as an additional touchpoint
Not every presentation needs to be large to make an impact. Counter displays are ideal for smaller products, testers, minis, promotions or product launches.
The compact CeraVe displays show how a small format can still remain fully recognisable. By aligning shape, colour and product imagery, you create a mini presentation that immediately fits the brand.
A counter display can therefore be used to complement a larger campaign on the shop floor, but can also function entirely on its own on a counter, checkout unit or service point.
One brand, different moments
The strength lies in the combination. A large floor display attracts attention and offers room for the product range and brand story. A smaller counter display then provides repetition and visibility at another point in the shopper journey.
CeraVe shows that different display formats do not have to stand apart. By carrying through a recognisable visual identity, you create a cohesive whole that fits both the cosmetics department and the customer’s route through the store.
Inspiration for your cosmetics brand
Whether it is skincare, make-up, hair care, sun care or a new beauty concept: by combining floor displays and counter displays, you can be visible in multiple places.
The CeraVe examples show how cardboard displays can contribute to a recognisable brand presentation, without every display needing to serve the same function.
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