Capsa in the spotlight on the shop floor

For Dallmayr Capsa we produced this floor display to truly stand out on the shop floor. It is a playful and unique eye catcher that immediately draws attention and invites shoppers to step closer. At a single glance it is clear what the product is about, making the step towards purchase feel natural and effortless. The display has a creative design, is accessible from all sides and practical in use, with a strong focus on visibility, stock capacity and a clear message around the new aluminium capsule.

Striking top card

For the top card we chose a large coffee cup combined with oversized capsules. This makes the product instantly recognisable at first glance. The message about the new aluminium capsule is positioned at eye level and visible on both sides, ensuring it is noticed even when shoppers approach from one direction.

Easy to choose

Below the top section we used multiple shelf levels, allowing shoppers to quickly see all available flavours. The layered structure keeps the presentation clear and makes restocking easy without creating a messy look. The colour variation of the packaging supports this, while the dark base with the Capsa logo keeps the brand block strong and consistent.

Perfect for the shop floor

We selected a sturdy floor solution in pallet size format, ensuring the display is stable and easy to refill. This makes it especially convenient for retailers and flexible to place on the shop floor. The open shelves allow shoppers to pick products easily and give store staff immediate insight into stock levels. The sides also play an active role, providing extra recognition from every viewing angle without requiring additional space.