What does marketing do?
Published on: 08/02/2022
The tasks within the marketing department at Holbox/Holbox Shop Direct are very broad and diverse!
We mainly focus on outward-facing activities. How can we reach our target audience in the most effective way? What does the webshop look like? Which products can we still offer in the shop? What do we post on social media?
These are just a few examples of the many questions that pass through our small team. We then get to work creating digital newsletters, direct mails, advertisements in both print and digital formats, brainstorming social media posts, adding new products to the webshop, making videos in which we play the lead role ;-), product photography... There's always plenty to do, and no two days are the same!
One of the challenges is definitely making it clear to the outside world that we can make absolutely anything out of cardboard, and no request is too crazy for us! One of the reasons we’re working on creating a brand movie! Keep an eye on our socials and webshop because it's going to be awesome!