What are the benefits of a pallet display?
Published on: 10/26/2023
Anyone who has ever been to a supermarket or hardware store will have likely seen it: the pallet display. A pallet display is a cardboard display that fits perfectly on a pallet, allowing it to be transported pre-filled. It can be placed in various locations within the store, such as near the entrance, at the checkout, or for a special promotion, and it will surely grab the attention of shoppers walking by.
A pallet display offers several advantages over other forms of product presentation. Since we are big fans of pallet displays ourselves, we've summarized the key benefits of this display type in this blog.
1. Flexibility
A pallet display provides you with the flexibility you need when it comes to placement. You can attach a pallet display to various types and sizes of pallets, such as wooden, plastic, or metal pallets. Additionally, our standard pallet display can be built modularly, so you can display different product groups in one display. You can easily adjust a pallet display based on the size of the product, and the trays can be easily adjusted in height. Once a promotion is over and you want to showcase different products, simply adjust the height so that the new items fit perfectly.
2. Convenience
When you order a pallet display, you can choose to have it delivered ready-to-use, and if desired, pre-filled. Although you typically receive a display folded, our team can also ensure that the displays are set up and filled before delivery. Our drivers will then ensure that the filled displays are delivered to your distribution center or sales locations. To guarantee a safe delivery, the displays are equipped with sturdy corner profiles and buffers, and they are shipped in robust outer boxes. All you need to do is unpack the display and place it in the right spot. This not only saves you time but also helps store staff work more efficiently.
3. Visibility
A pallet display stands out because of its size and design. For example, you can print a full-color design on the display featuring your logo, slogan, or the brand's current promotion. You can also enhance the appearance by adding extra elements such as a top card, a front piece, or a pallet cover. A pallet display ensures that the products stand out, are visible from all angles, and remain easily accessible for customers.
4. Sustainability
If it's important for you to promote your brand or product with sustainable POS materials, a pallet display is the perfect option! Our pallet displays are made entirely of cardboard, a renewable and recyclable material. A pallet display has a low CO2 footprint and a small ecological impact. After use, you can dispose of it with regular paper and cardboard recycling, ensuring the material is given a second life.
Moreover, all the cardboard we use for our displays is FSC and/or PEFC certified, meaning you’re always choosing cardboard from sustainably managed forests.
5. Results
Lastly, a pallet display has a positive impact on customer purchasing behavior. It draws attention, sparks interest, and encourages impulse buys. Additionally, it increases brand recognition and market share. Pallet displays are often placed in the most prominent areas of stores, and due to their size and eye-catching print, it’s hard to miss them. By choosing a pallet display, you're opting for more visibility—and more sales!
Conclusion
A pallet display is a versatile and effective POS tool that allows you to present your products in a striking way within a store. A pallet display offers flexibility, convenience, visibility, sustainability, and proven results.
At Holbox Shop Direct, we offer various types and sizes of pallet displays. Need a small batch? You can easily order online. Want to place a large order or have questions about our pallet displays? Contact us for more information or a no-obligation quote.