Life-Size Cardboard Figures: The Perfect Marketing Tool
Published on: 04/26/2023
Life-size cardboard figures have long been a popular way to attract attention at events and marketing campaigns. Whether it’s a lifelike figure of a celebrity, a mascot, or a fictional character, cardboard figures come in many forms and always turn heads. Are you curious about what a cardboard figure can do for you? In this blog, we’ll take a closer look at what life-size cardboard figures are, the different names they go by (some of which you may recognize), how they are commonly used, and how you can successfully incorporate them into your marketing strategy.
What Are Life-Size Cardboard Figures?
The name says it all: life-size cardboard figures are printed images mounted on sturdy cardboard and cut out in the shape of a person, animal, or object. They can be custom-made and are often used to create photo opportunities or decorate event venues. The cardboard cutouts come in various designs and materials. For example, you can choose an extra sturdy reboard figure or a version made of standard corrugated cardboard. Additionally, you can opt for standard cardboard figures or stand-in figures, ensuring there is a suitable option for every event and occasion.
Other Names for Life-Size Cardboard Figures
Cardboard figure, life-size cardboard cutout, and reboard figure—these are just three different terms that essentially refer to the same product. However, did you know that there are many more names used to describe a cardboard figure? Other common names include life-size print, pancarte, standees, cardboard cutouts, stand-ins, lifesize cardboard standees, and photo standees. Do any of these names sound familiar, but you don’t see them listed in our category overview? No worries—there’s a good chance we simply call it a life-size cardboard figure.
What Are Life-Size Cardboard Figures Used For?
Life-size cardboard figures can be used for a wide range of applications, including marketing and promotion, various events, and themed parties. However, they are also great for personal use. Below, we’ll explain each application in more detail:
Marketing and Promotion: A life-size cardboard figure of a person, character, or product can be used to grab attention at trade shows, events, or retail stores. Many brands choose to highlight a new product launch by creating a life-size version of it. This eye-catching cardboard version of the product draws attention and serves as the perfect addition to a customized product display.
Events: A life-size cardboard figure can serve as a fun photo backdrop at events, trade shows, parties, or other gatherings. By incorporating brand-specific elements into the design, you create brand recognition and ensure that your target audience can easily identify you among numerous competitors.
Personal Use: Life-size cardboard figures aren’t just for business purposes. You can also use them for personal fun! Have a life-size cardboard figure made of yourself, your pet, or your favorite character. Or surprise a friend with a cardboard figure of their favorite pop star—especially if they can’t stop talking about them! The possibilities are endless.
The Benefits of Life-Size Cardboard Figures as a Marketing Tool
Life-size cardboard figures offer several advantages as a marketing tool. Here are some of the key benefits:
Attract Attention: Life-size cardboard figures capture people’s attention at trade shows, events, or retail stores. Their striking design and large size make them hard to miss, helping to draw in potential customers.
Strengthen Brand Identity: Many companies maintain a distinct brand identity composed of recognizable elements. By using life-size cardboard figures customized to match your brand’s visual style, you can enhance brand recognition and stand out from the competition at trade shows and other events.
Encourage Interaction and Engagement: Life-size cardboard figures invite customer interaction and engagement. If you place a stand-in figure as a "photo opportunity" at your exhibition booth, visitors will linger longer at your stand. Plus, when they share their photos, they also promote your brand name!
Easy to Set Up and Store: Life-size cardboard figures are easy to set up, move, and store. They are lightweight and can be folded for easy transport. Not only does this make them convenient to carry, but they are also effortless to store. Want to reuse your cardboard figure at your next trade show? Simply unfold it within seconds. Did you know that the corrugated cardboard figures from Holbox Shop Direct come with a double support at the back? This makes them extra sturdy and stable.
Order a Custom-Made Cardboard Figure
Have the benefits above convinced you, and do you want to use a cardboard figure for your own marketing? Order one with just a few clicks at Holbox Shop Direct! Our standard cardboard figures are available with or without a white border. Our stand-in figures are also available with or without a white border. Do you have a creative idea for a unique, out-of-the-box figure? Let us know! Our folding experts would love to bring your idea to life.