How to Engage Customers for a Winter World Cup?
Published on: 09/21/2022
We all know the classic World Cup atmosphere: the sun high in the sky, the barbecue sizzling, and watching the game with friends, dressed in orange. The World Cup and summer have always gone hand in hand, but in 2022, the football calendar looks drastically different for the first time. No warm, sunny World Cup, but a winter edition instead. Not only are national football associations struggling with this schedule change, but many of us still haven’t fully realized that the tournament is just two months away.
Even though the excitement hasn’t quite kicked in yet, this World Cup still presents a great opportunity for people to come together during the colder months. This event is the perfect occasion to spark a sense of unity among your customers. Wondering how? Let us explain!
Bring the World Cup Atmosphere Indoors
This year’s World Cup coincides with Sinterklaas and comes just before Christmas. Many hospitality businesses are already busy during this period, meaning they might not always have the space or time to accommodate enthusiastic football fans. While each business is different, there are always ways to embrace the football spirit!
Start by decorating your venue. Temporarily replace your usual standing tables with cardboard standing tables featuring a personalized World Cup print. Want to create a true football celebration? Enhance the decor even further with stackable cubes in the colors of your favorite team.
Whether you run a shop or a hospitality business, if you have customers or visitors, it’s always worth adding some themed decorations for major events. You don’t have to go overboard—especially this winter, when Christmas decorations will also compete for attention. Looking for the right balance? Start small or combine both themes with a personalized orange display column or a custom lifesize figure.
Promotions
A fun World Cup promotion is always a hit. This year, why not connect it with Sinterklaas or Christmas and launch a special gadget that combines the holiday spirit with the excitement of the tournament?
How can you share your World Cup promotion with your audience? By using promotional materials in the right places! (And we can definitely help with that!)
Looking for some World Cup inspiration? Check out our special World Cup page! If you have any questions or want more information about our unique custom cardboard designs, feel free to contact us. Our folding experts are happy to assist you!