From Concept to Conversion: Unveiling the ROI of POS Displays
Published on: 03/05/2024
In the vast sea of choices that consumers face daily, the retail floor is the battleground where brands and retailers compete for attention and sales. Amid this challenging arena, there is one powerful yet often overlooked tool: the POS display. In this article, we take a closer look at the return on investment (ROI) of POS displays and reveal the hidden potential they unlock on the shop floor.
Impact on Sales
There are numerous calculations available to determine shelf profitability, for example, in a supermarket. These calculations help measure shelf elasticity, or the impact of shelf space on a product’s revenue. A POS display effectively expands the available shelf space on the retail floor, but it offers far more than just that.
Strategically placed displays are fully branded with campaign visuals and marketing messages, making them powerful attention-grabbers. Since 60% to 70% of supermarket purchases are decided in-store, POS displays play a crucial role in influencing buying decisions.
The ROI of a POS display varies depending on several factors, including its placement in the store, how well the campaign resonates with the target audience, the type of display, and overall costs.
Many Indirect Benefits
The true value of POS displays goes beyond direct product sales. A well-executed POS campaign provides numerous advantages:
Your products gain maximum visibility at the right moment and are presented in a compelling way.
New products can be introduced rapidly to your target audience.
It reinforces an ongoing campaign that is visible across multiple marketing channels.
With the right type of display, customers can fully experience the products in-store.
POS displays offer a variety of indirect benefits, allowing them to enhance sales in multiple ways.
Effectiveness of Design
The design of a POS display is a crucial factor in its success on the retail floor. A well-thought-out design can make the difference between a display that goes unnoticed and one that attracts customers and encourages purchases.
Elements such as layout, color scheme, branding, and overall aesthetics all contribute to creating an eye-catching and impactful display. Additionally, a well-designed POS display enhances brand perception and conveys a sense of quality and reliability.
By investing in a strong design that aligns with brand identity and the needs of the target audience, brands and retailers can maximize the effectiveness of their POS displays and boost sales.
Quality Matters
One of the most critical yet often underestimated aspects of POS displays is quality. Few things are more disappointing than investing heavily in a display campaign, only to see the display looking worn-out, damaged, or poorly positioned in-store. Broken or misaligned displays can even harm a brand’s image.
That’s why it’s essential to prioritize quality and ensure that your products are always displayed in the best possible way, leaving a lasting positive impression on shoppers.