Four Powerful Trade Show Booth Ideas to Stand Out
Published on: 12/21/2022
Anyone who has ever attended a trade show knows the scene: long aisles with booths from various companies and organizations trying to present themselves in the best light to the visiting public. Attracting visitors, however, is easier said than done because how do you ensure that people don’t walk past your booth? Standing out is the key, and to truly stand out, you need a visually attractive booth. After all, no matter how interesting your message or story is, if your booth doesn’t catch attention, visitors won’t approach you on their own.
Do you want to create a striking trade show booth? Then you’ll probably need a healthy dose of trade show booth inspiration. We totally get that, which is why we’ve compiled some fun, out-of-the-box trade show booth ideas for you!
Choose Cardboard
At many trade shows, you often see them: booths made from interconnecting aluminum frames, standing tables, and printed posters on tarpaulin. These types of booths have become the standard over the years and no longer have that wow factor. If you really want to stand out, it’s definitely worth looking for booths made from different materials. Our favorite: cardboard booths. There’s almost nothing you can’t create with cardboard. From full, meter-high booths to furniture to dress up your booth; you imagine it, we make it.
We’ve already created many awesome cardboard booths, and they were all a success. Curious about the possibilities and some examples of cardboard booths? Check out our booth page.
Goodie Bags as an Attraction
The next idea to attract visitors to your booth will probably not be a surprise to many regular trade show visitors: giving away free goodie bags or gadgets. People are always attracted to free items. In addition, they are often willing to leave certain contact information in exchange for a nice giveaway. By promoting a fun giveaway or goodie bag at your booth, you kill two birds with one stone: you attract visitors and also expand your contact list.
To promote your free goodies, you’ll want to use eye-catching POS materials. We recommend our Ellipse columns or show cards for that purpose.
Want to give away a sustainable gift instead of the usual pens, lanyards, and backpacks? How about a sustainable cardboard flower?
Organize a Demo or Tasting
Interactivity always scores. Whether you’re passing by a tasting in a supermarket or a demo at a market, there are always people watching, and it’s no different on the trade show floor. Do you have a product or service that would be ideal for a demonstration or tasting? Be sure to plan some times when you can let trade show visitors experience your core business interactively.
Of course, you’ll want to make your demo visually appealing. Cardboard can be a solution here as well! Take a look at our customizable presentation furniture and choose the piece that fits perfectly with your product and the style of your booth.
Coffee
Coffee, who doesn’t love it? Especially when the trade show starts early in the morning, many visitors will be looking for a place to grab a nice cup of coffee. Will your booth be the place where everyone comes for coffee? Make sure that visitors have a place to enjoy their coffee. For example, place a few cardboard standing tables and stools at your booth. These eye-catchers not only make your booth stand out, but they also encourage visitors to linger longer so you can have a chat with them.
After reading these booth ideas, if you still need some help designing a unique and sustainable booth, write down all your ideas and send us an email or fill out our contact form! Our designers have already created several successful trade show booths and are eager to work on your design as well.